Hi-Chew - Is it a Fad?

Hi-Chew, Hot Sweet, Crunchy Power, Flavored Power, Fruity Power, Chili Power, Juicy Power, and the list goes on. Have you ever tried a bite of any one of these wonderful flavors and wished that you could do it again? That's what I love about Hi-Chew, it's such a mouthwatering treat, yet so easy to make. You just mix up your favorite flavors and give your children a healthy alternative to the sugar-laden, high calorie candy. You can have your kids share in the fun by making their own flavors for the fudge or lollipops they'll be serving at the party.
Hi-Chew has a variety of flavors. The candy is very smooth and does not have a "bite" to it, even though it's a naturally sweet candy. The texture is more like a low-density mush instead of a glob. It's so popular that the Fruity Oat flavor alone accounts for almost 40% of the entire company's sales! And if you combine it with any other sweet, such as a banana, apple, or whatever, it makes a very tasty treat for dessert.
With so many different flavors, why would anyone make a fruit gum out of a "healthy" fruit? The answer is simple: people like a good flavor and they like to eat fruits. So Hi-Chew decided to combine the "fruit" element with a natural sweetener (that's the "power" ingredient) and use a "mild" flavor and sugar substitute to draw in customers. By using natural fruit extracts, people can feel confident that they're getting all the nutrients (and none of the calories) in the original product. Since they get the same "natural taste" in the "jelly" form, there is no difference in the actual taste from variety to variety.
With the "power" ingredient, the manufacturers are able to claim their products are effective, even though there is no research or medical evidence to support this claim. In addition, Hi-Chew includes both an internal and external link. If the fruit or vegetable is chewed internally, there is a small chance that the calories in the gum will burn up during the "inward" journey of the chewed gum, but since there is no fat or calories ingested, the weight lost won't be recorded as a weight loss, since no food was eaten. However, if you eat the "fruit" portion of the hi-chew, there is a good chance the fruit will transit throughout the intestine and then into the bloodstream before being absorbed into the body.
Since Hi-Chew has chosen to include both an internal and external link, it may be able to market its chewing gum as a health food. The manufacturers may have found a way to make candy taste good and act as a weight loss aid and colon cleanser all in one. Most diets, if they're not severely restrictive, recommend using only fruit or vegetable juices or supplements for weight loss. While Hi-Chew offers the advantages of a fruit flavor along with the convenience of a candy shell, it's hard to imagine life without gum, and many people will find this hard to do.
Regardless of whether or not Hi-Chew is a serious weight loss program or simply a fad with questionable ingredients, there is no doubt that the confectionery giant has hit a home run with its launch. Although Hi-Chew is being marketed as a fruit flavor only, the cereal and raisin flavor versions will likely be a big hit in the children's markets. Parents can expect to see large orders of Hi-Chew when it goes on sale next month. For now, parents of young children will probably have to eat these fattening candies with their kids, but they'll likely be happy to know that Hi-Chew tastes good too.
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